Buttons

From Humberto Schwab

Different surroundings are caused by different buttons being pushed on. The funny thing is now that we can just switch on the buttons that trigger us: that is the amazing thing called human experience. Only you cannot change the buttons on your own, we need to do this in orchestrated action. Innovation is about creating new surroundings so that we can have a more satisfactory human experience, but this depends of our choice to elect the buttons we push.