the zanox axel springer publi groupe business event
Saturday, October 27th, 2007The 19 October took place in Barcelona a substantial business event of a new partnership between www.zanox.com , Axel springer and Publigroupe. This global alliance wants to monetize the internet worldwide. I was the socratic moderator, and it was interesting to see how in the hardcore money corner all are looking for the right approach of the autonomous consumer. We are talking about a 60 biljoen market in internet sales. The basic formulae of zanox is the performance based internet market, which gives anybody or any individual he oportunity to earn money with internet. The relation between the innovative zanox and the old publishing medium axel springer is of course a hybrid combination, which looks very promesing. The performance based market could be a chance to enhance cooperation in stead of competition. Open intelligence is a business tool to create value. The important point I want to stress is that the real consumer- as- a- producer- approach could be the key for strong open and transparant communication between the client and the alliance. Transparancy will be a key value for the worldwide business. Integrity will be easy trackable by consumers as easy as consumer behaviour is trackable and object of focused advertisment. Maybe the quality of the advertisment will increase and the quantity decrease. Interesting is that the classical BILD has to be bought at the kiosk everyday again: the social behaviour of the consumer is integrated in the buying behaviour. Half of Germany goes out everyday to get the news. Trustworthy and loyalty are also strong values for inormation media.
We also established some certainties and uncertainties to develop some future scenarios.
The socratic aspects of the event were very minimal, but the interaction between the leaders and the interaction with the audience showed once again that there is a lot to win with methodologies (like EurolAb and socratic discourse) that enhance collective intelligence and collaborative thinking. People were very satisfied to engage in common brainstorms. The business of the future has socratic governance as a mark.