Humberto Schwab

You can sell your wine to anyone who is willing to pay for it. It takes a lot of effort to make a  good wine. I am not only talking about the work “en el campo”, it is the selection process, the fermentation process and the final phases all need a lot of perseverence and love. It is then a little bit akward to see others earn a lot of money (200%) out of your loveproduct. It is normal for raw materials  - used in different product - to generate a lot of more money then the costprice. But wine is like a lovebaby, it has personality and feeling, it is only available at a certain local aerea  and the caracter is the most important aspect of the wine. In a value orientated businessplan, you do not sell to just anonimous persons, you will share the wine experience with friends and with people who wants to follow your taste and your interpretations of quality. In this way you create value in society by selling a product. So a good businessplan is to make an association with real fans of your wine, you can then sustain your energy.

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