with mediaguild at milia in Cannes
As a speaker I was, by Mediaguild invited to assist the digital tv event in Cannes. It is realy exciting to see all the mediapower walking on the sunny red carpet lanes of the seaside of Cannes. Here is the place where people design our visual environments be it for entertainment, education or business. More and more it is of course big money, but in a way there is also the question of artistic quality and professional standards. The 360 content competition, in which film, documentary or webbased productions were pitched by ambitious professionals, was a very nice manifestation of the touch between money and good value. There were also a lot of money persons from Korea or other tiger economies. It is important that people in this domain start reflecting about there activities, that was also my reason for adressing the people . You are designing our world, that is bloody hell doing philosophy so let ’s do it well. The basic question in these domains is: ” how can your product stimulate the search for the quality of life?”. This question is the corner stone of new business that is not only money driven, but mainly value driven. We can, with our products, enhance lower and higher desires within people. A lower desire, I would call a desire that forces a retreat in the evolutionary levels of our innerworld. A lower desire stimulates the digestion of easymades and mostly satisfies desires we had also when we were in the phase of the dinosaurus. Obesity is the most pregnant manifestation of ourselves triggering ourselves in the lower parts.
A higher desire is a desire that enhances activities in my highest levels, that means in the level of creativity, consiousness and reflection. This higher desire product triggers my integral being as a producing and creating being, making all levels active in the service of the higher. A product like chess gives you a real improving of the quality of your life in a sustainable way. Media are so penetrating into our innerworld, they have probably the biggest influence on the way we experience our life, value it and reproduce it. Without fear of being totalitarean we can reflect on the power of media to influence our selves. We can watch pornography which will probably influence your sexual desires and maybe also your sexual fantasies and praxis. We can also ask great talented film directors to make more beautifull movies about the subtile and delicate experience of a soul based love erotic story. Do you want to come out of the movie feeling better or feeling worse?